Well the generation Y first appeared in an august 1993 ad age editorial to describe teenagers of the day, as well as the teenagers of the upcoming ten years. Generation Y, is a term to describe the demographic cohort following generations X. its members are often referred to as millennial or Echo Boomers. “Gen Y” alludes to a succession from “Gen X”
Generation Y, like other generations, has been shaped by the events, leaders, developments and trends of its time. Literature popular with Gen Y includes Harry potter, Twilight, Goosebumps, to name a few. The rise of instant communication technologies made possible through use of the internet, such as email, and texting and new media used through websites like you tube and social networking sites like facebook, and twitter, may explain Gen Ys reputation for being somewhat peer - oriented due to easier facilitation of communication through technology. Exposure through media influences the Gen Y’s mindset and mindset and makes them rebellious.
The Gen Y has been exposed to a very wide horizon at a tender age where they are not able to distinguish between right and wrong. Gen Y has a lot of options open. In choosing from what to wear to the most important decisions of life like choosing their career path, is confusing for them. They need long sessions of counseling which many -a- times do not prove to be any help either. Gen Y has a lot of pressure as well as exposure which, as a result makes them very confused and perplexed. Yes Generation Y has gone haywire.
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